Education and biography
Education: B.A. Anthropology
Professional experience
I’ve always been fascinated by how we, as humans, came to be. Studying Anthropology allowed me to explore the tools we crafted, the food we shared, the languages we spoke, and the rituals that shaped our societies—all of which brought us to the world we know today. During my studies, one question kept driving me: How will we continue to evolve alongside technology, entertainment, and media? Today, I feel fortunate to work in a field where I can examine this question from multiple angles, connecting the past to the future and uncovering insights that shape how we interact with the world around us.
I’ve worked with organizations ranging from boutique research firms to large, global companies before transitioning to freelancing. My research focuses primarily on the tech, media, and entertainment industries, including areas such as social media, streaming, video games, Gen AI, VR/AR, fashion, and beauty. I help clients explore and optimize digital marketing, product-market fit, branding, packaging, user experience, competitive positioning, fandom engagement, price elasticity, brand perception, and more.
The insights I provide have guided product and brand strategies for clients such as Google, ESPN, Disney, Nickelodeon, Facebook, Instagram, Mattel, Revolt, YouTube, Reebok, Sonos, and more!
Outside of work I spend my time on the shoreline of CT with my dog, Beans, enjoying lobster rolls and live music. I have a passion for music, the environment, fitness, art, and interior design.